MORE THAN A BRAND CHANGE

Minebea Intec is the new name for leading industrial measurement and inspection technology

Sartorius Intec has changed its name to Minebea Intec. This rebranding was the next logical step after having joined at that time the Minebea Group in the year 2015.

The Minebea Intec product portfolio includes industrial scales, process vessel and silo scales, checkweighers, metal detectors, X-ray inspection systems, process software solutions and after-sales-services. Via the company’s global presence, it stands beside its customers around the globe throughout the entire life cycle of its products and solutions, from assistance with selecting the right equipment, design-in support, installation and calibration, maintenance and repair services, through to embracing equipment upgrades and refurbishments and providing comprehensive user trainings.

President of Sales, Marketing & Service, Peter Grimley, said: “We have used the rebranding exercise as an opportunity to make improvements – from major investment in the area of research and development to the expansion of the sales and service footprint combined with a completely new brand image and intuitive product design “The company’s service commitment isunequivocal. ‘We make daily life safer’ is both a standard we set for ourselves and a promise to customers and consumers around the world. Meanwhile the company slogan ‘The true measure’, underlines our position as a leading global supplier of products and solutions and the way in which we strive to set strong standards in all areas of the company.” The company has almost 70 years’ experience in supporting industry to ensure that manufactured goods have the right quality and do not contain any foreign bodies.

The ability to do this is based on the ‘German Quality’ of its products and services combined with a continuous investment in developing leading technology. As a result, tens of thousands of customers put their trust in Minebea Intec, having enabled them to supply millions of products and solutions during their long history.

The Japanese parent group is a global manufacturer of precision electromechanical components, supplying products to various industries. With the new brand MinebeaMitsumi, the company recently announced a new corporate logo following business integration between Minebea Co., Ltd.(Minebea) and Mitsumi Electric Co., Ltd. (Mitsumi). The continued objective of MinebeaMitsumi inc. is to introduce new value through Electro Mechanics Solutions™ in a society where everything will be connected via the Internet of Things (IoT).

In India the company has recently expanded in new, spacious facilities in Bengaluru. Managing Director of Minebea Intec, Mohan Bhat underlines, “We have now additional space to assemble larger quantities of our Minebea Intec inspection products. Also, as per current planning, we will be starting production of MinebeaMitsumi products by Q3 of 2017, catering to the automotive sector.”

Minebea Intec has around 1,000 employees as well as production and sales & service facilities in 17 countries around the globe. In India the company has 148 employees with a production facilitymeasuring about 38,000 sq ft with 29,000 sq ft purely for manufacturing process.